The first paragraph answers the question outright.
Say what this is, with something concrete — a place name, a number, a location.
It must make sense quoted alone: snippets and AI answers lift one passage, and they prefer the first one that is complete.
Context comes second. History, opinion and colour belong in
paragraph two and onward — never before the answer.
Every section stands alone. Descriptive headings, complete facts
inside each section, and never “as mentioned above” — the reader of a lifted passage has no “above”.
Facts, stated plainly, and only real ones. “Kutab is cooked to order on the saj”
beats “an unforgettable culinary journey”. No invented prices, opening hours or dishes — a wrong fact
on a listing is worse than a missing one.
Meta description ≤ 160 characters. Usually the first sentence of your
lead, tightened. The title puts the subject first and stays under 60 characters.